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There are a few different ways you can achieve this. You also need to try to bring back existing users who may have stopped using your app or using it as frequently.
App monthly active users professional#
Obviously, some apps may want to maintain a more professional tone in their copy, but copy that’s as engaging as the app itself can further keep users active. Don’t hesitate to make your copy entertaining and truly fun to read, if this is appropriate for your brand.In CTAs, use phrases and words that both create a sense of urgency and drive people to actually complete the designated action.Ultimately, your copy should sound as though your audiences wrote it themselves. This means you’ll want to avoid complicated terminology while keeping sentences short and concise. Using conversational language that keeps things plain and simple for users.Some tips for optimizing your app’s copy include: Good copy will also increase in-app purchases, whether you’re attempting to sell more products in an eCommerce app or attempting to increase upgrades to paid accounts and subscriptions. Every piece of microcopy included in your app, from descriptions of features to call to action (CTA) buttons, will need to help ensure that users complete the desired action. The specific messaging you use in your app can mean the difference between engaged and disengaged users. The more ways you can turn your app into a kind of game, the more you’ll encourage users to keep going for the next achievement. There are many ways to use gamification in an app, including offering loyalty cards, enabling users to collect items such as badges, competition with other users, offering unique rewards, and more. By simply offering in-app trophies for certain achievements after completing various actions, you can keep people coming back to your app for the same dopamine rush. People are more likely to find an app continuously engaging if they’re rewarded in some way for their engagement. Turning the in-app experience into a game, even if the app isn’t a gaming app, can dramatically increase user engagement and loyalty. The possibilities are nearly endless when it comes to how you can use stories to drive engagement and increase DAU and MAU.Īt Storyly, we offer a platform that enables you to create effective, personalized stories that truly resonate with audiences. Using stories, you can push the most relevant product recommendations based on each user’s order history, create engaging summaries that construct a narrative around users’ engagement with your app, and much more. Stats like these show how effective these features can be when attempting to connect with users. You can achieve various goals using different stories, with the ability to integrate images, videos, polls, emojis, and GIFs to connect with audiences, along with other types of engaging content.Ĭonsider the fact that over 50% of people open a brand’s story, and over 85% actually view the story to completion. Stories can deliver different types of content to users to promote your products or services within the app.
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In an effort to incorporate personalization into the app experience, you can do so using personalized in-app stories. Connect With Users Through In-App Stories In addition to tailoring the experience around users, you can also send push notifications that address them by name, along with other personalized messaging. Personalization doesn’t have to pertain specifically to the in-app experience, either. Using data about your users, you can provide them with relevant content based on their wants, needs, and interests.
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Your app should offer an experience that’s unique to each user and makes it feel as though you’re connecting with them on a truly personal level. In line with maintaining a helpful and personalized onboarding process, personalization, in general, is crucial for attracting and retaining active app users. Use Personalization to Speak Directly to Users The user can then start benefiting from the app, encouraging them to commit to using it more frequently. In the process, you’ll help ensure that your app “clicks” with users early on when first using it.įor instance, in a financial management app, you can ask first-time users about their current portfolio and financial goals, which can then help the app tailor a personalized plan based on the user’s unique needs. Make sure every user understands your app’s various features and what they do. From the start, you should lead users to complete actions that bring true value to them.